Entries by aaron

Should You Hire A Public Affairs Firm or a Public Relations Firm?

At Targeted Persuasion, we get this question all the time. The truth is, it depends. What are you trying to accomplish? What’s the difference in a public affairs firm and a public relations firm? Aren’t they the same? Not really. A public affairs firm focuses more on the political sphere. Its primary aim is to […]

Media Relations Matter

If you are anything like me, you work hard to move the needle. And I’m always looking for ways to layer on different communications tools that can effectively work within existing campaigns.   Too many organizations and businesses keep their story inside their four walls, totally missing opportunities to expand their reach through earned media. […]

Your campaign checklist

Whether you’re an advocacy organization working on a grassroots campaign or a business launching a new product, it’s important to have a toolbox ready to go to effectively launch your campaign. These tools working together can take your campaign to the next level. Here are just some of the items you’ll need. 1. A robust email list. Have you been keeping a list […]

The Path To Digital Dominance

When I started my first company over 10 years ago, I didn’t have a lot of resources to make things happen. I had some experience and knowledge from years of working in the communications industry – but no budget that I could build my business with. As I’ve stressed to my clients, kids, and anyone […]

Resourcefulness, Not Resources. Start Fundraising Now.

If you’re running an association or non-profit, chances are raising money is already a big part of your yearly routine. Membership dues and donations are the lifeblood of your organization, and a crucial funding pipeline for day-to-day operations. However, sometimes an opportunity to create lasting impact for your members arises, and you find yourself without […]

Top Website Building Services to Create Your Own Site

Need to create a website for you business? Do a quick Google search and you may be overwhelmed by the options. You could hire someone to build one, do it yourself from scratch, or use one of the many free or paid tools to help a coding novice build their own website. This list is […]

Top 6 Social Media Sites for Your Target Audience (Part II)

Last week we told you how Snapchat, Facebook, and Instagram can help you build your brand with your target audience. This week, we’re covering Twitter, LinkedIn, and Pinterest. Twitter Twitter has over 300 million monthly active users, and it’s easy to create a company profile and begin tweeting. Most companies use Twitter as a platform […]

Top 6 Social Media Sites for Your Target Audience (Part I)

Marketing on social media may sound simple, but with so many platforms it can be difficult to decide where to spend your time and marketing dollars. With social media playing an increasingly large part in brands’ marketing, it is important to have a strategy. Each social media platform has distinct strengths and weaknesses for marketing, along […]

North Carolina Brunch Bill Case Study

This is a story about how Targeted Persuasion designed a comprehensive grassroots campaign to organize the voices of thousands of citizens and help our client win. For as long as anyone can remember, blue laws in North Carolina have prevented residents and visitors in the state from enjoying alcoholic beverages in restaurants and bars or […]