Entries by aaron

Top 5 PR Crises of 2017

2017 was a big news year. Some might even say ‘huuuuuge.’ But aside from politics, several large public relations crises also made major headlines. From United Airlines’ removal of a passenger in a brutal video, to Wells Fargo’s shady coverups of an even shadier fraud scandal, we’ve briefly recapped 2017’s top PR stories in this […]

What Is Influencer Marketing?

In a world where consumers are increasingly wary of traditional advertising, marketers are searching for alternatives to expensive and ineffective traditional marketing campaigns. Even if you are having success with more traditional marketing, sometimes you need an extra tool in your kit to push your marketing to the next level. We’re talking about influencer marketing. […]

Should You Hire A Public Affairs Firm or a Public Relations Firm?

At Targeted Persuasion, we get this question all the time. The truth is, it depends. What are you trying to accomplish? What’s the difference in a public affairs firm and a public relations firm? Aren’t they the same? Not really. A public affairs firm focuses more on the political sphere. Its primary aim is to […]

Media Relations Matter

If you are anything like me, you work hard to move the needle. And I’m always looking for ways to layer on different communications tools that can effectively work within existing campaigns.   Too many organizations and businesses keep their story inside their four walls, totally missing opportunities to expand their reach through earned media. […]

Your campaign checklist

Whether you’re an advocacy organization working on a grassroots campaign or a business launching a new product, it’s important to have a toolbox ready to go to effectively launch your campaign. These tools working together can take your campaign to the next level. Here are just some of the items you’ll need. 1. A robust email list. Have you been keeping a list […]

The Path To Digital Dominance

When I started my first company over 10 years ago, I didn’t have a lot of resources to make things happen. I had some experience and knowledge from years of working in the communications industry – but no budget that I could build my business with. As I’ve stressed to my clients, kids, and anyone […]

Resourcefulness, Not Resources. Start Fundraising Now.

If you’re running an association or non-profit, chances are raising money is already a big part of your yearly routine. Membership dues and donations are the lifeblood of your organization, and a crucial funding pipeline for day-to-day operations. However, sometimes an opportunity to create lasting impact for your members arises, and you find yourself without […]

Top Website Building Services to Create Your Own Site

Need to create a website for you business? Do a quick Google search and you may be overwhelmed by the options. You could hire someone to build one, do it yourself from scratch, or use one of the many free or paid tools to help a coding novice build their own website. This list is […]