Entries by Jeff

Your Social Media Sucks. But You Already Know That.

by Jeff Tippett and Kristen Baughman For most businesses, a presence on social media is a necessity–it’s no longer an option. But as someone responsible for a business, you have to make sure the allocated resources provide a solid return on investment. So what are you going to do about it? Here are five suggestions […]

There’s No Shortage of Money. So, why are you holding back?

by Jeff Tippett and Clarenda Stanley-Anderson What if I told you lacking financial resources is not your problem? Your problem is resourcefulness. Most associations and organizations have more dreams than cash in the bank. Whether working with associations, non-profits, or even speaking during seminars that I lead, I often hear worthwhile goals. These visionaries know […]

Online Petitions: Six messaging tips to help you win!

By Jeff Tippett Imagine hundreds or even thousands of people helping you push policy changes—or stopping changes. Do you realize how much more effective you could be with them helping you? Well, people will help, but you have to find them and motivate them. To do this, online petitions could be one of your best […]

Is Kindness The Best Way to Build Your Brand?

What is your brand? Is it your logo, your color palette or your trendy new office? At Targeted Persuasion, we know your brand is ultimately how the public perceives your organization. Logos, colors and spaces certainly play a part in that perceptions, but there’s one element of personal and organizational branding that’s often overlooked – […]

Doing Good: Building your brand as you build relationships

One exciting shift for organizations and businesses is a drive to actively seek ways to give back to their community and make a meaningful impact. Groups are finding causes that line up with their goals and objectives, connecting with them to seek opportunities, and building their brand in the process. Targeted Persuasion helped a national […]

2017 Advocacy: Establish your ground game now. Or get left behind.

How did you do predicting the 2016 election results? You probably sucked. Most pundits did. But now it’s time to stop talking about the results and get to work. So, what’s your strategy to move the legislative needle in 2017? Do you have a clear plan to succeed? Let me help you. Oftentimes lobbyists and […]

First Steps of Crafting Your Message

Have you been guilty of giving a long, rambling response when someone asks what your organization does? You know your organization does great work, and you know what you do, but can you succinctly tell your story or message to others? Have you figured out how to effectively craft your story? What if your current […]

Using Monthly Themes to Connect with Elected Officials

With any relationship, frequency of engagement is important to continue growing the relationship. The same holds true for groups that need to stay in front of elected officials. But a group needs a reason, something new, or something different to say when booking meetings. And with every month having a unique theme, why not explore using […]

Connecting with Elected Officials: Try Giving Instead of Asking

Much of our public affairs work at Targeted Persuasion involves helping our clients build relationships with elected officials. For most models, this looks like scheduling advocacy meetings for an ‘ask.’ You probably know how this goes: someone schedules a meeting, the team has their pitch down, and they close with the ‘ask.’ However, in true relationships […]

Four Things You Can Do Today to Jumpstart Media Relations

If you are anything like I am, you work hard to move the needle. And I’m always looking for ways to layer on different communications tools that can effectively work within existing campaigns. Many companies use paid advertising or marketing, but too many organizations and businesses have fantastic stories about their work that they keep […]