Entries by Olivia Terrell

14 of the Best Advertising and Marketing Campaigns of All Time

Calling a marketing campaign one of top campaigns of all time can seem subjective at best, and reductive at worst. But going into this year’s holiday season, it’s worth looking at the highlight reel of some of the most insanely successful and memorable advertising campaigns in history. Some of these campaigns are so widespread you […]

Branded Merchandise: Physical Strength in a Digital World

In a world where we encounter hundreds of online advertisements per week, it might seem like standing out in the crowd is a near impossibility. While digital marketing can be cheap and easy, it is also easily forgotten by your audience. This is where physical marketing comes in. Consider the trade shows or job fairs […]

What Makes a Strong Call to Action?

A strong call to action (CTA) is vitally important when you are trying to get your audience to do what you want them to do. Without a strong CTA, your web copy or email can fall flat. If readers don’t know what to do, they most definitely won’t do it! Make sure you have goals […]

8 Social Media Holidays You Need to Take Advantage Of

Did you know that every day is a holiday if you check out the National Day Calendar? This can be a great source for fun and engaging content for your brand’s social media feed. Below are just eight examples of holidays you can recognize on social media. Make sure you hashtag the holiday so your […]

5 Top Tools for Social Media Marketing

Are you tired of logging into six different social media profiles to post the same story from your organization? Save some time and headache with these five publishing tools for your business’s social media accounts. Many of them are affordable and come with extremely useful (and profitable) bells and whistles. Our top five picks are […]

4 Weird Psychological Lessons Marketers Should Use

You have to understand your audience in order to run an effective social media campaign. With a few basic psychological principles, you can get inside their heads and understand why they engage with content the way they do. People share content to enhance their relationships with other people. Social media isn’t a vacuum– it exists […]

8 Tips to Create a Marketing Email

When you’re starting from scratch, writing a complete and effective marketing email can be overwhelming. We’ve compiled a list of tips to ensure that your emails are effective and engaging. Stick to the point. Keep your email short and sweet. Only give relevant information- stay away from fluff! Your subscribers have limited time to spend […]

5 Email Marketing Services To Consider For Your Business

The market today is flooded with email marketing services. It can be difficult to figure out which would work best for your business, so we have put together an abbreviated list of email marketing services, highlighting what they’re best used for. Hopefully, our list of features will help you to decide which will be most […]

Top 4 Tips to get Media Involved

Do you want to get free coverage for something your business is doing in the community? Have no idea how to approach news outlets? Check out these four easy tips for getting media involved with your event or story. Do your research. You need to be informed about your local news outlets and reporters if […]