How do you tell the world what’s happening with your organization? One of the best, and easiest, methods is a press release. If you follow the steps below and reference past Targeted Persuasion press releases, you’ll be well on your way to attracting the media attention that your event or announcement deserves.
- BEGINNING: Contact Info and Headline
Lead off your press release with the name, phone number, and email of a representative from your organization. Beneath that should be an attention-grabbing headline that clearly outlines the reason for the press release. Try to keep the headline under 70 characters.*Note; ‘FOR IMMEDIATE RELEASE’ tells the media that there’s no delay in the announcement.
- MIDDLE: Body Paragraphs and Quotes
Once you’ve grabbed your reader’s attention with a strong headline, it is important to provide relevant information in a concise way. Focus on the ‘who, what, when, where, etc.’ in the first paragraph. Use subsequent paragraphs to elaborate on the facts of the story.
* Note; While the content of the press release should not include opinions, adding quotes can give you an editorial advantage, so be sure to include remarks from relevant people.
- END: Boilerplate and call to action
Don’t leave reporters hanging at the end of a press release. Make sure to add a description of your organization, called a boilerplate, at the end. Below is a short and sweat example from Live Nation.
Not sold on the value of a strong press release? Check out the impact the example from this blog had in the Charlotte Observer.