Gaylord Secures Targeted Persuasion for 2015 Reelection

Gaylord Secures Targeted Persuasion for 2015 Reelection

Three-term Raleigh City Council Member hires local firm as one-stop reelection shop

RALEIGH, N.C. (April 14, 2015) – Three-term Raleigh City Council Member Bonner Gaylord has hired Targeted Persuasion for the comprehensive strategic and financial consulting needs of his 2015 campaign.

“Targeted Persuasion’s expertise in branding, emerging technologies, fundraising, communications, voter targeting and campaign strategy gives Bonner Gaylord everything he needs to win under one roof,” said firm founder Jeff Tippett.

Jeff Tippett and Targeted Persuasion have also consulted for candidates such as the four Democrats who swept the Wake County Commission against last year’s Republican tide. Other notable clients include Sen. Jeff Jackson and Rep. Brian Turner.

“Bonner Gaylord has been a dynamic and innovative city council member and has a bright future,” Tippett said, adding “I’m excited to be a part of helping him win on election day and to help him spread his message of open, innovative government to a wider audience than Council Member Gaylord has previously reached.”

Hiring Raleigh Campaign Manager

Targeted Persuasion is currently recruiting a part-time, contract campaign manager for a City of Raleigh Municipal race. The position runs May 1 through mid-October. Must live in or near Raleigh. Hours will vary from 10-20 per week. The successful campaign manager should possess the following skills:

  • Organizational
  • Event planning
  • Multi-tasking
  • Active Learning
  • Work well with people
  • Time management
  • Positive attitude
  • Good judgment
  • Strong work ethic
  • Handle extreme pressure
  • Decisions making
  • Prioritize functions
  • Good communication
  • Interpersonal skills

Resumes may be sent to or find a creative way to engage us.



Raleigh PR and Digital Communications firm beefs up public affairs practice with addition of new consultant

RALEIGH (March 11, 2015) – Local public relations firm Targeted Persuasion bolstered its public affairs and campaign credentials by adding Raleigh-based communications consultant Doug Jackson to its roster. Jackson is a veteran of several political campaigns, nonprofits and public affairs initiatives and has experience in media markets across North Carolina.

“We’re thrilled to add Doug Jackson to the Targeted Persuasion team,” said firm owner Jeff Tippett. “Doug has distinguished himself as a tenacious and talented communicator and his experience gives him the perspective to influence a variety of audiences on a wide range of issues,” Tippett added.

Jackson’s most recent work includes serving as Western Communications Director for Aim Higher Now NC. Based in Asheville for five months, Jackson promoted a pro-education narrative that helped turn public opinion against two incumbent legislators, contributing to their defeat on Election Day.

Prior to his work in Western North Carolina, Jackson worked with campaigns at the municipal, legislative, state-wide and Federal levels. Jackson also has experience with nonprofits and public affairs initiatives focused on education, minimum wage and health care issues.

“Targeted Persuasion has quickly established itself as one of the top communications firms in the state and coming on board here lets me drive the conversation around issues that have always been important to me,” said Jackson. “Targeted Persuasion is a small firm that gets big results, so we can really get to know our clients and their goals while still having the resources to compellingly deliver their story to the right audience,” Jackson added.