North Carolina Brunch Bill Case Study

This is a story about how Targeted Persuasion designed a comprehensive grassroots campaign to organize the voices of thousands of citizens and help our client win.

For as long as anyone can remember, blue laws in North Carolina have prevented residents and visitors in the state from enjoying alcoholic beverages in restaurants and bars or purchasing in retail stores before noon. While there was much demand from many in the business community to change these outdated laws, entrenched interests have long held sway and had been able to successfully prevent reform. We were hired to change that and rally support behind a bill that would at long last allow sales before noon on Sundays.

Click here to find out how we did it.