When I started my first company over 10 years ago, I didn’t have a lot of resources to make things happen. I had some experience and knowledge from years of working in the communications industry – but no budget that I could build my business with. As I’ve stressed to my clients, kids, and anyone who will listen, lack of resources are never the real problem, unless you lack resourcefulness.
Fortunately with the world of online media, it’s now easier than ever for people who are virtually unknown to the wider world to build a thriving business from the ground up. I count myself as one of those success stories. It wasn’t easy to do though. There were no text books guiding me down the path. There was a lot of trial and error.
Now, all of these years later, I’ve written the book (or at least a book) on building your online influence. The lessons I learned truly made a difference, and allowed me to build a thriving business. I never intended to write a book about those lessons, but I couldn’t resist sharing my hard-earned knowledge with the rest of the world.
The main lessons I learned that I needed to spell out were:
– How to Generate and distribute content (with very little effort)
– How to Build their audience (even if you have no following now)
– How to Engage their followers (even if you hate talking to people)
In my new e-book, Pixels Are the New Ink: 3 Steps to Digital Domination in Your Industry, I lay it out in an easily digestible format. I truly believe the lessons in this book will be transformative for any businessperson, politician, community activist, or leader of any kind who wants to build their brand online.
Check it out here and find out the secrets that will help you dominate your industry.
– Jeff Tippett