If you’re running an association or non-profit, chances are raising money is already a big part of your yearly routine. Membership dues and donations are the lifeblood of your organization, and a crucial funding pipeline for day-to-day operations.
However, sometimes an opportunity to create lasting impact for your members arises, and you find yourself without the spare funds to make it happen. Running an effective grassroots or marketing campaign can incur a lot of unplanned expenses, but the good news is that this doesn’t have to be prohibitive. If you can develop a message that sells the benefit for your members, you can raise the money faster than you ever expected.
As I wrote in this blog post back in January, lacking financial resources is not your problem, resourcefulness is. I interviewed expert fundraiser Clarenda Stanley-Anderson in this same blog post, and it’s a great place to start for anyone interested in raising money for their organization or special projects. Read it here now!
You have several options to raise the money you need. If your team is stretched thin, you could hire an outside fundraiser. There are many individuals out there that work for non-profits and associations that are willing to offer freelance consulting services. Many firms, like Targeted Persuasion, also offer fundraising services for clients who need to raise money for other communications work.
Remember that not all fundraisers are alike and that you need a fundraiser with applicable experience. How they raised the money is just as important as how much. If you need cash fast to fund an imminent campaign, an expert grant writer probably isn’t going to do the trick.
The bottom line is this: don’t let current lack of funds dissuade you from investing in your organization’s future. If the campaign you want to fund is valuable to your stakeholders, you can find the funds. All you need is a good message, a strategy, and a little bit of time to make it all happen.
For more resources on fundraising efforts, visit the Association of Fundraising Professionals at www.afpnet.org. To find out how Targeted Persuasion can help you fund your next communications campaign, contact me at firstname.lastname@example.org.