The market today is flooded with email marketing services. It can be difficult to figure out which would work best for your business, so we have put together an abbreviated list of email marketing services, highlighting what they’re best used for. Hopefully, our list of features will help you to decide which will be most useful for your business’s needs!
Drip is one of the newer contenders in the email marketing space. It is a lighter weight program than the others on this list – you can integrate it with your website with just a few lines of code – and it starts at a low price. If you have under 100 subscribers, it’s free, and it can rise to $99+/month for the full featured version.
Drip’s main advantage is in its “if, then” rules. These offer a customized experience for every one of your subscribers. For example, say you run a business selling shirts. Your email has a section for men’s and women’s shirts. One of your subscribers clicks on the women’s shirts link. Now, Drip’s software can allow a follow-up reaction. If she clicks on women’s shirts, then she’ll get more emails from your women’s clothing department, allowing the marketing she receives to be more targeted.
Drip also allows for event tracking, meaning that it is capable of tracking when one of your subscribers takes a certain action. You can then tag them for later so you can market to them more intelligently. Other features offered are email capture, web analytics, and lead nurturing.
If you’d like a budget-friendly, lightweight email marketing service that has highly targeted marketing tools unlike those offered by any other company, Drip may be for you.
- “If, then” rules
- Event tracking
- Constant Contact
Constant Contact is one of the industry heavyweights. It is easy to use and beginner friendly, and has easy to manage email lists, contact lists, and email templates available for your use.
Constant Contact also allows for email tracking, and it comes with built in social media tools. For example, if you send out an update about a new product you’re offering, there will be buttons for your subscribers to click so that they can engage and spread your message via a variety of social media platforms. Also built in is an image library populated with fair-use images, and you also get a whole gigabyte to store your files with Constant Contact.
Support options are good, with live chat, email, and community support. With the ease of use and built in storage and social tools, it may be a one-program solution to a small business’s email marketing needs.
Constant Contact offers a 60 day free trial, and it’s $20+/month after.
- Beginner friendly
- Built in social media tools
- Image library
AWeber is another heavyweight in the email marketing space. It has all the standard tools- email templates, list management, autoresponders, and email tracking.
Its main advantage, alongside its standard features, is its connective abilities with most other platforms that you may have used to build your website. WordPress is one example. You can create a pop-up for your website visitors allowing them to input their emails so they can get your newsletter. AWeber will use this information to populate a list of new subscribers. This is a great way to grow your subscriber base and get your message out to those who have asked to receive it.
AWeber offers good support, with live chat, phone, and email support, alongside free how-tos and tutorials. AWeber starts with a 30 day free trial, and is $19+/month afterward.
With its integrative capabilities and its standard marketing features, AWeber is best for small and medium businesses who rely on subscriber sign-ups to get business returns.
- Integration of other applications
GetResponse is an email marketing service that is best for absolute beginners. It has a drag and drop builder to create campaigns, segment contacts, and to send content to specific groups. It also comes loaded with beautiful easy-to-use forms, landing pages, tracking, and autoresponders.
GetResponse also offers seamless integration with third party lead generation software such as Salesforce and ZenDesk. These tools will help beginners to optimize their sales toolkit, and will provide good initial returns on the small investment of $15+/month after the one month free trial.
Support, needless to say, is geared toward beginners, with phone support, live chat support, email support, and a comprehensive help section. If you’re a new business owner who has never done email marketing before, GetResponse is a great program to use.
- Drag and drop builder
- Integration with lead generation software
- Comprehensive support
ActiveCampaign is a robust email marketing service that combines email marketing with automation, CRM, and sales. If your goal is to upgrade to smarter email marketing campaigns, consider using ActiveCampaign.
ActiveCampaign includes an email template editor and mobile friendly sign up forms for your audience. You can segment contacts based on a number of criteria: actions, location, behavior, and social data. In addition, you’ll have unprecedented access to your subscribers’ information– ActiveCampaign allows you to fetch additional data on your contacts using only an email address.
If all this isn’t enough, ActiveCampaign also integrates with over 150 third party applications, including eCommerce tools and lead generation tools.
ActiveCampaign’s services start at $9/month, but can get quite high. If you have the money to spare on an aggressive marketing campaign that does the work for you, ActiveCampaign is perfect for your business.
- Combination email marketing, CRM, and sales
- Mobile friendly
- Contact segmentation
- Fetch subscriber data
- Integration with third party apps
From simple and lightweight to integrated with over 150 apps, the email marketing space is populated with a wide range of services catering to a wide range of needs. Hopefully our list has cleared up any confusion you had on which email marketing service is right for you!