Last week we told you how Snapchat, Facebook, and Instagram can help you build your brand with your target audience. This week, we’re covering Twitter, LinkedIn, and Pinterest.
Twitter has over 300 million monthly active users, and it’s easy to create a company profile and begin tweeting. Most companies use Twitter as a platform where they can share content and interact with customers, network, and manage their brand. Twitter is a more social interaction based service, so if your business model requires constant customer interactions, Twitter might be right for you.
Since many public figures, minor and major celebrities, and other brands use Twitter, connection with influencers is most important here. If you want to reach your target demographic through the other people they follow, Twitter is the platform for you.
More resources: https://sproutsocial.com/insights/twitter-marketing/
With 500 million users, LinkedIn is a platform catering to professionals, providing a networking space online. If your product or service would be useful to businesspeople in professional settings, LinkedIn would be a perfect social media site to advertise your content.
Since users self-input their position, full name, location, and more, LinkedIn ads can be targeted specifically to certain demographics. If you want to reach, say, high-level business development professionals, LinkedIn provides a service to target them specifically and can be very affordable – as low as $10 per day.
More resources: https://sproutsocial.com/insights/linkedin-ads-guide/
At 100 million pinners, Pinterest is a platform that allows users to curate content, or “pins,” on various themed “boards.” The main benefit for brands here is that Pinterest acts like a search engine, so users searching for content like yours will be able to find it.
Favored by women and heavily image-centric, Pinterest’s demographic will be likely to buy concrete visually-oriented products, such as jewelry and home goods. Pinterest users also use the platform for advice and ideas, so if your product can be condensed to an infographic, it would do well with the Pinterest crowd. Below, company DesignMantic created a dos and don’ts infographic for web design. Clicking the pin would take the user to their website, driving traffic for their services.
With analytics available for businesses to see how well their various pins are doing, Pinterest allows for brands to play around with content and see what gets the most engagement. If your product or service is visually oriented and you want users to be actively searching for content like yours, Pinterest is a great platform for you to use.