Gaylord Secures Targeted Persuasion for 2015 Reelection

Gaylord Secures Targeted Persuasion for 2015 Reelection

Three-term Raleigh City Council Member hires local firm as one-stop reelection shop

RALEIGH, N.C. (April 14, 2015) – Three-term Raleigh City Council Member Bonner Gaylord has hired Targeted Persuasion for the comprehensive strategic and financial consulting needs of his 2015 campaign.

“Targeted Persuasion’s expertise in branding, emerging technologies, fundraising, communications, voter targeting and campaign strategy gives Bonner Gaylord everything he needs to win under one roof,” said firm founder Jeff Tippett.

Jeff Tippett and Targeted Persuasion have also consulted for candidates such as the four Democrats who swept the Wake County Commission against last year’s Republican tide. Other notable clients include Sen. Jeff Jackson and Rep. Brian Turner.

“Bonner Gaylord has been a dynamic and innovative city council member and has a bright future,” Tippett said, adding “I’m excited to be a part of helping him win on election day and to help him spread his message of open, innovative government to a wider audience than Council Member Gaylord has previously reached.”

Hiring Raleigh Campaign Manager

Targeted Persuasion is currently recruiting a part-time, contract campaign manager for a City of Raleigh Municipal race. The position runs May 1 through mid-October. Must live in or near Raleigh. Hours will vary from 10-20 per week. The successful campaign manager should possess the following skills:

  • Organizational
  • Event planning
  • Multi-tasking
  • Active Learning
  • Work well with people
  • Time management
  • Positive attitude
  • Good judgment
  • Strong work ethic
  • Handle extreme pressure
  • Decisions making
  • Prioritize functions
  • Good communication
  • Interpersonal skills

Resumes may be sent to or find a creative way to engage us.



Addition of campaign finance pro boosts firm’s political practice

RALEIGH, N.C. (March 19, 2015) – Targeted Persuasion has added fundraising consultant Brad Kennedy to its organization, giving the Raleigh PR and political communications firm the tools to be a one-stop shop for potential clients seeking to run a robust, modern public affairs campaign. Kennedy joins the firm with a record of success at the federal, state and municipal level, most notably as the consultant for rising Democratic legislative stars Rep. Brian Turner and Sen. Jeff Jackson.

“We were following Brad’s fantastic work throughout the last election cycle and knew he would be a terrific addition to the Targeted Persuasion team,” said Targeted Persuasion founder Jeff Tippett. “Brad Kennedy flat out knows how to raise money and with him on board, Targeted Persuasion can offer our clients the same stellar results in fundraising that we provide in communications.”

Kennedy exceeds at providing support to strengthen existing fundraising operations or building one from the ground up by ensuring each client’s unique needs are met and that their full network is utilized. Kennedy has worked for campaigns and nonprofits at every level and in multiple states, bringing an impressive fundraising skill set to Targeted Persuasion.

“No matter how compelling an organization’s story is, it will never reach its audience if they d