Whether you’re an advocacy organization working on a grassroots campaign or a business launching a new product, it’s important to have a toolbox ready to go to effectively launch your campaign. These tools working together can take your campaign to the next level. Here are just some of the items you’ll need.
1. A robust email list.
Have you been keeping a list of partners, influencers, customers, and supporters? How can you supplement your list to make sure you’re reaching everyone that cares about your product, service, or cause?
2. A well-designed website or landing page.
When people click on that email or social media link, where does it take them? You need a sleek and easy to read website where customers and supporters can quickly ascertain the benefits of your product or cause and how to purchase or contribute.
3. A follow-up plan.
Once someone had donated, purchased or participated, your communication doesn’t end there. That person needs to become a life-long customer or advocate. Do you have a follow-up plan for keeping these people engaged?
These are just some of the tools you’ll need to make your next advocacy or advertising campaign a success. To see how the complete toolbox works together, check out this case study from a real-life (and extremely successful) campaign that Targeted Persuasion ran earlier this year.