Your 2018 Communications Strategy

It’s 2018. Does your company have everything it needs to communicate in the New Year?

Chances are you’re just now getting back into the swing of things after a long vacation with friends and family. Your to-do list is a mile long with new projects and unfinished business from last year. Chances are your inbox isn’t even close to cleaned up after your time away.

We get it. You’re busy.

When you have a moment, I want to encourage you to take some time to look at your organization’s communications strategy. If your response is, ‘what communication strategy?’ then you really need to take some time.

A solid communication strategy is crucial to controlling how stakeholders, customers, and the general public perceive your company or association. If you pushed this off in 2017, it’s time to take a fresh look in 2018.

To start, here are a few communications tools you might need and how they can help:

A Media Kit.

As the name would suggest, a media kit – or press kit – is a bundle of visual materials designed to give media members an overview of your organization. A kit can include photos of your products or service, infographics or other representations of relevant data, leadership team bios, and a detailed description and history of your organization. Which elements and how much information to include will depend on your organization and specific needs.

Good website copy.

Chances are you’re not fully satisfied with your website. You’ve been thinking about it for a while, but it always gets pushed to the bottom of your to-do list. It’s easy to keep putting this off with everything you have going on, but it’s critical to get this right. After all, your website is often the first impression people will get of your organization when they type your name into a search engine. Make sure it’s a good one.

Is the info on your website up to date and relevant? Is it easy to read and well organized? If the answers to these questions aren’t a resounding ‘yes,’ then don’t put this off any longer.

Up-to-date Pamphlets

In a digital world, everyone seems to overlook the value of a good old-fashioned pamphlet. While this may seem a bit antiquated, the truth is a good pamphlet, brochure, or flyer is still an effective way of communicating – particularly if your office has lots of visitors swinging by or you attend lots of events.

The key is to create an item that pops. Creativity is key here. Make something that looks – and feels – appealing to the person holding it. A good design will make the reader think twice about tossing it in the garbage.

Again, the feel is important here too. Consider replacing the 24 lb. paper you would typically use with something more substantial.

These are just a few things to consider when designing a comprehensive communications plan. Best of luck telling your story in 2018. If there’s any way we can help, contact Targeted Persuasion today.