5 Marketing Tips This Holiday Season

Whether attending events, giving to charity, or spending on gifts for family and friends, people are eager to engage during the holidays. Their wallets are open and they are full of the spirit of giving. No matter what your industry, this time of year can be a great opportunity to reconnect with old customers and reach out to new ones.

That’s why we’ve compiled some ways you can stand out on social media and marketing emails by tying your cause, service, or product to the holidays.

1. Tailor your campaign for specific occasions.

Black Friday, Cyber Monday, Giving Tuesday – there are a ton of occasions around the holidays that give you the opportunity to create tailored ad campaigns. Aside from these staples, the holidays are a great time to create your own event (think 24 hour flash sale or donation drive).

For small businesses and local organizations, look for events in your community that you can use to engage. The holiday tree lighting in your town is just one example.

This ad was created for Black Friday, and does a good job of promoting Macy’s handbag sales specific to the occasion.

2. Create a sense of urgency.

People will respond when they sense that they have limited time to do something or buy something. You can use this to your advantage by highlighting limited time offers in your ads. This technique works year-round – not just during the holidays – and is a useful tool for any call-to-action or advertisement.

“Only 24 hours left to cash in on these savings!”

“City Council votes on December 1. Make your voice heard today!”

This technique is so effective, it even helps Groupon sell ugly Christmas suits – which are an actual thing that you should totally buy.

3. Focus on driving site traffic.

This is especially important for ecommerce businesses. This may seem basic, but remember to include as many links to your site as possible in your ads and marketing emails. If they click the picture, they should go to a landing page on your site. If they click your site name, they should be directed to your homepage. List your link in the actual ad copy as well.

Your call to action should be clear in everything you post or send. Keep the call to action simple, and include the link to the page where it is easiest to fulfill.

US PIRG provides a good example here: they provide information about the problem and then a large link to their website, which takes users to a page where they can contact the Governor-elect.

4. Create holiday-specific messaging.

Keep your messaging festive, and give people new ideas for product uses. The best holiday ads include recipes, tie-ins with traditions, and emphasize family and togetherness.

If you’re a local political, business, or community leader, you may want to talk about how your family engages with the community during the holidays. Highlight a local charity or event to tie in with holiday traditions and remind folks how much your city or state means to you.

If you’re marketing a product, talk about how perfect your product is for gifting. For example, the below ad talks about how the Kohl’s Cares books and toys are ideal as stocking stuffers. Giving out ideas like this can help your audience think of uses for your products.

5. Keep an eye on engagement.

If you’re scheduling many holiday posts, it can be easy to “set it and forget it.” But don’t! Watch for engagement. If someone has a question, you’ll want to quickly and helpfully respond. If you don’t, you could lose a customer!

Below, Wander Beauty has someone responding to customer questions that can crop up on their product ads. Make sure you have notifications enabled, and a dedicated team member to respond to concerns. Great customer service is responsive and has the answers that people need.

Hopefully our holiday ad tips will help you to promote your product, service, or cause. Whether you’re a big retailer working the Black Friday sales, a small town politician trying to make an impact over the holidays, or a charity trying to raise awareness, these social tips will come in handy from now through the New Year.