Are you tired of logging into six different social media profiles to post the same story from your organization? Save some time and headache with these five publishing tools for your business’s social media accounts. Many of them are affordable and come with extremely useful (and profitable) bells and whistles. Our top five picks are highlighted below!
PowerPost is our priciest entry on this list starting at $599/month, but its powerful software includes a centralized platform that you can use to create all drafts and use to post to six different social media platforms. You can customize each post from the dashboard and tailor it to each social media platform- ie, 160 characters for Twitter.
The dashboard can be a collaborative space for your whole team- anyone with the credentials can log in and work with the rest of your team simultaneously.
An analytics dashboard is also included so that you can view the engagement metrics for each and every post, enabling you to see what kind of content resonates with your audience. This tool is valuable because it can lead to increased profits as you increase click-through rates from your customers.
Buffer is the most inexpensive entry on our list, with its free individual plan. You’ll only get one social media profile with this plan, but the plans including multiple social profiles are only slightly more expensive. Like PowerPost, you can manage all your accounts from one dashboard, and you’ll also have access to an image creator for your content.
Buffer’s main selling point is its automated post scheduling. Buffer’s software tracks engagement and posts automatically at times optimized for maximum engagement. It’ll take all the brainwork out of timing your posts, and you’ll hopefully see valuable returns in engagement from your audience. All you have to do is add posts to your Buffer queue and it’ll post them automatically.
Automated re-shares are also included- Buffer’s analytics can tell which content performed best, and it’ll re-share these top posts automatically.
Socedo is moderately priced starting at $100/month. Its main strength is in its warm lead generation abilities that can vastly aid your sales efforts. Socedo’s software crawls Twitter and picks out chatter data including keywords that you set as relevant to your sales.
Socedo also syncs directly to customer relationship management systems such as Salesforce. Socedo’s analytics measure clickthroughs on your targeted posts, and will feed you rich data on these leads that can be transferred to your CRM of choice, allowing you to directly turn social media data into warm leads.
This software is best for increasing your sales easily, so it can affect your profits profoundly if you use it correctly.
4. Likeable Hub
Likeable Hub will help to remove most of the brainwork of coming up with content to post on your business’s social media accounts, making it ideal for a small business owner who can’t dedicate their limited time to social media marketing.
Likeable Hub’s idea library contains content ideas tailored to your industry. You can choose with one click and review and edit the posts; then they will be automatically published from your queue. This service starts at $299/month.
CoSchedule is a drag-and-drop marketing calendar that allows you to visually plan your social media marketing. It works great for a marketing team, with multiple users able to sync themselves with the marketing calendar.
Another plus is its ability to sync both content creation apps such as Google Drive and WordPress, and distribution apps such as Facebook and Twitter. This will allow your team to create content separately, and then everything can be synchronized easily on the CoSchedule calendar.
CoSchedule has a feature called ReQueue, which fills social media calendar gaps with re-shares of top performing content, which it measures with engagement analytics. This way, even if your team drops the ball on scheduling, content will continue to be published during dry spells.
CoSchedule starts at $40/month for individuals, but since its strengths lie in its collaborative abilities, the pricing can range upward to $2200/month for established marketing teams with 25+ users.
Hopefully our helpful guide contains all the features that you need to know about in order to choose the best social media marketing tool for your business. There is a lot of variety out there, from tools catering to lead generation to tools containing pre-chosen content that publishes itself. Good luck!