There’s a crisis in your organization. The phone rings. It’s a reporter. Here’s your chance to control the narrative and put a positive spin on the story. But you’ve never talked with a reporter before… Don’t worry, you’re not alone. Throughout my career in public relations, I’ve helped members of large and small organizations prepare […]
On December 4, 2014, the City of Raleigh served a resident a zoning violation with the threat of a $500 per day fine. What was the offense? Listing a spare room on Airbnb’s website. It was clear; a grassroots campaign was needed to protect Raleigh’s entrepreneurial spirit. Jeff Tippet of Targeted Persuasion was brought in […]
How does the general public view your industry? Do some members of the public have a negative or lukewarm feeling of your business? You can change this through civic engagement and a good public relations strategy. There are a number of ways to do this, but the goal is to put a friendly face on […]
If you’re a small business looking to get the most bang out of your marketing dollars, look no further than email campaigns. Not only is email marketing cheaper than traditional paid advertising, it is also 40 times as effective as social media posts. In fact, 91% of Americans LIKE to receive emails from companies they […]
Feeling overwhelmed trying to manage your social media and inbound marketing strategies? In the PR world, sometimes you need a helping hand. That’s why this post is dedicated to explaining the virtues of HubSpot. HubSpot offers a suite of tools that will help optimize your inbound marketing and salesforce efforts. Check out this in-depth video […]
Unfortunately, it’s not a matter of if, but when… A PR crisis can be a headache for management, but even if it wasn’t your fault, it’s your job to fix it. Whether it was an internal gaff or an unfortunate external circumstance, you should be ready to deal with all sorts of crises that may […]
How do you tell the world what’s happening with your organization? One of the best, and easiest, methods is a press release. If you follow the steps below and reference past Targeted Persuasion press releases, you’ll be well on your way to attracting the media attention that your event or announcement deserves. BEGINNING: Contact Info […]
Shaun White and Lindsey Vonn have been capturing America’s attention (and marketing dollars) for years, but for the 2018 Olympic games in PyeongChang, companies are rolling the dice on underdogs. The value here lies in what these influencers can provide for your marketing campaign (for more info on influencer marketing, check out this article from […]
Watching the Super Bowl for the commercials is so 2008. It’s 2018 and instead of commercials, the most memorable marketing moves came from the events that big brands put on around downtown Minneapolis. Some of the best events from this past week include: Ford Tough Sleigh Ride – Fans were able to take a ride […]
2018 got off to a rocky start with the tide pod eating trend, so let’s take a minute and look at the new, the persistent, and the comeback trends for the new year… and reflect on why not to eat Tide Pods. The New Expect mobile phone marketing to dominate in 2018 as mobile devices […]