Entries by jeff

VOTE411.org Case Study

Want a pro’s guide to running an effective public affairs campaign? You came to the right place. We’ve broken down a recent campaign we ran for the League of Women Voters of North Carolina. Learn about the tools we used and how they all came together to make this a success! CLICK HERE TO READ […]

Your 2018 Communications Strategy

It’s 2018. Does your company have everything it needs to communicate in the New Year? Chances are you’re just now getting back into the swing of things after a long vacation with friends and family. Your to-do list is a mile long with new projects and unfinished business from last year. Chances are your inbox […]

Top 5 PR Crises of 2017

2017 was a big news year. Some might even say ‘huuuuuge.’ But aside from politics, several large public relations crises also made major headlines. From United Airlines’ removal of a passenger in a brutal video, to Wells Fargo’s shady coverups of an even shadier fraud scandal, we’ve briefly recapped 2017’s top PR stories in this […]

What Is Influencer Marketing?

In a world where consumers are increasingly wary of traditional advertising, marketers are searching for alternatives to expensive and ineffective traditional marketing campaigns. Even if you are having success with more traditional marketing, sometimes you need an extra tool in your kit to push your marketing to the next level. We’re talking about influencer marketing. […]

Should You Hire A Public Affairs Firm or a Public Relations Firm?

At Targeted Persuasion, we get this question all the time. The truth is, it depends. What are you trying to accomplish? What’s the difference in a public affairs firm and a public relations firm? Aren’t they the same? Not really. A public affairs firm focuses more on the political sphere. Its primary aim is to […]

Media Relations Matter

If you are anything like me, you work hard to move the needle. And I’m always looking for ways to layer on different communications tools that can effectively work within existing campaigns.   Too many organizations and businesses keep their story inside their four walls, totally missing opportunities to expand their reach through earned media. […]

Your campaign checklist

Whether you’re an advocacy organization working on a grassroots campaign or a business launching a new product, it’s important to have a toolbox ready to go to effectively launch your campaign. These tools working together can take your campaign to the next level. Here are just some of the items you’ll need. 1. A robust email list. Have you been keeping a list […]