Want a pro’s guide to running an effective public affairs campaign? You came to the right place. We’ve broken down a recent campaign we ran for the League of Women Voters of North Carolina. Learn about the tools we used and how they all came together to make this a success! CLICK HERE TO READ […]
Whether you like it or not, politics affects all of us – and your business or industry isn’t immune either. Decisions made in Washington and the state capital can either help or hurt your bottom line, and if you don’t have a seat at the table with decision makers you could – to use a […]
It’s 2018. Does your company have everything it needs to communicate in the New Year? Chances are you’re just now getting back into the swing of things after a long vacation with friends and family. Your to-do list is a mile long with new projects and unfinished business from last year. Chances are your inbox […]
2017 was a big news year. Some might even say ‘huuuuuge.’ But aside from politics, several large public relations crises also made major headlines. From United Airlines’ removal of a passenger in a brutal video, to Wells Fargo’s shady coverups of an even shadier fraud scandal, we’ve briefly recapped 2017’s top PR stories in this […]
Does the state and federal government know how important your business and industry are to the economy or society? They should. Here’s the thing: whether we like it or not, decisions made by elected officials in Washington DC and the state capital have reverberating effects all the way down the line – including into your […]
In a world where consumers are increasingly wary of traditional advertising, marketers are searching for alternatives to expensive and ineffective traditional marketing campaigns. Even if you are having success with more traditional marketing, sometimes you need an extra tool in your kit to push your marketing to the next level. We’re talking about influencer marketing. […]
Your company is growing. The work is mounting, and you know increasing bandwidth is the next step. If increasing bandwidth includes bolstering your communications team, do you hire staff? Or do you engage a communications firm? Or maybe it’s the opposite. Company sales are slumping. And you know that if you could just get your […]
At Targeted Persuasion, we get this question all the time. The truth is, it depends. What are you trying to accomplish? What’s the difference in a public affairs firm and a public relations firm? Aren’t they the same? Not really. A public affairs firm focuses more on the political sphere. Its primary aim is to […]
If you are anything like me, you work hard to move the needle. And I’m always looking for ways to layer on different communications tools that can effectively work within existing campaigns. Too many organizations and businesses keep their story inside their four walls, totally missing opportunities to expand their reach through earned media. […]
Whether you’re an advocacy organization working on a grassroots campaign or a business launching a new product, it’s important to have a toolbox ready to go to effectively launch your campaign. These tools working together can take your campaign to the next level. Here are just some of the items you’ll need. 1. A robust email list. Have you been keeping a list […]