Entries by jeff

The Path To Digital Dominance

When I started my first company over 10 years ago, I didn’t have a lot of resources to make things happen. I had some experience and knowledge from years of working in the communications industry – but no budget that I could build my business with. As I’ve stressed to my clients, kids, and anyone […]

Resourcefulness, Not Resources. Start Fundraising Now.

If you’re running an association or non-profit, chances are raising money is already a big part of your yearly routine. Membership dues and donations are the lifeblood of your organization, and a crucial funding pipeline for day-to-day operations. However, sometimes an opportunity to create lasting impact for your members arises, and you find yourself without […]

Top Website Building Services to Create Your Own Site

Need to create a website for you business? Do a quick Google search and you may be overwhelmed by the options. You could hire someone to build one, do it yourself from scratch, or use one of the many free or paid tools to help a coding novice build their own website. This list is […]

Top 6 Social Media Sites for Your Target Audience (Part II)

Last week we told you how Snapchat, Facebook, and Instagram can help you build your brand with your target audience. This week, we’re covering Twitter, LinkedIn, and Pinterest. Twitter Twitter has over 300 million monthly active users, and it’s easy to create a company profile and begin tweeting. Most companies use Twitter as a platform […]

Top 6 Social Media Sites for Your Target Audience (Part I)

Marketing on social media may sound simple, but with so many platforms it can be difficult to decide where to spend your time and marketing dollars. With social media playing an increasingly large part in brands’ marketing, it is important to have a strategy. Each social media platform has distinct strengths and weaknesses for marketing, along […]

North Carolina Brunch Bill Case Study

This is a story about how Targeted Persuasion designed a comprehensive grassroots campaign to organize the voices of thousands of citizens and help our client win. For as long as anyone can remember, blue laws in North Carolina have prevented residents and visitors in the state from enjoying alcoholic beverages in restaurants and bars or […]

Your Social Media Sucks. But You Already Know That.

by Jeff Tippett and Kristen Baughman For most businesses, a presence on social media is a necessity–it’s no longer an option. But as someone responsible for a business, you have to make sure the allocated resources provide a solid return on investment. So what are you going to do about it? Here are five suggestions […]

There’s No Shortage of Money. So, why are you holding back?

by Jeff Tippett and Clarenda Stanley-Anderson What if I told you lacking financial resources is not your problem? Your problem is resourcefulness. Most associations and organizations have more dreams than cash in the bank. Whether working with associations, non-profits, or even speaking during seminars that I lead, I often hear worthwhile goals. These visionaries know […]

Online Petitions: Six messaging tips to help you win!

By Jeff Tippett Imagine hundreds or even thousands of people helping you push policy changes—or stopping changes. Do you realize how much more effective you could be with them helping you? Well, people will help, but you have to find them and motivate them. To do this, online petitions could be one of your best […]

Is Kindness The Best Way to Build Your Brand?

What is your brand? Is it your logo, your color palette or your trendy new office? At Targeted Persuasion, we know your brand is ultimately how the public perceives your organization. Logos, colors and spaces certainly play a part in that perceptions, but there’s one element of personal and organizational branding that’s often overlooked – […]