Entries by jeff

Doing Good: Building your brand as you build relationships

One exciting shift for organizations and businesses is a drive to actively seek ways to give back to their community and make a meaningful impact. Groups are finding causes that line up with their goals and objectives, connecting with them to seek opportunities, and building their brand in the process. Targeted Persuasion helped a national […]

2017 Advocacy: Establish your ground game now. Or get left behind.

How did you do predicting the 2016 election results? You probably sucked. Most pundits did. But now it’s time to stop talking about the results and get to work. So, what’s your strategy to move the legislative needle in 2017? Do you have a clear plan to succeed? Let me help you. Oftentimes lobbyists and […]

First Steps of Crafting Your Message

Have you been guilty of giving a long, rambling response when someone asks what your organization does? You know your organization does great work, and you know what you do, but can you succinctly tell your story or message to others? Have you figured out how to effectively craft your story? What if your current […]

Using Monthly Themes to Connect with Elected Officials

With any relationship, frequency of engagement is important to continue growing the relationship. The same holds true for groups that need to stay in front of elected officials. But a group needs a reason, something new, or something different to say when booking meetings. And with every month having a unique theme, why not explore using […]

Connecting with Elected Officials: Try Giving Instead of Asking

Much of our public affairs work at Targeted Persuasion involves helping our clients build relationships with elected officials. For most models, this looks like scheduling advocacy meetings for an ‘ask.’ You probably know how this goes: someone schedules a meeting, the team has their pitch down, and they close with the ‘ask.’ However, in true relationships […]

Four Things You Can Do Today to Jumpstart Media Relations

If you are anything like I am, you work hard to move the needle. And I’m always looking for ways to layer on different communications tools that can effectively work within existing campaigns. Many companies use paid advertising or marketing, but too many organizations and businesses have fantastic stories about their work that they keep […]

Aaron Scarboro Joins Targeted Persuasion Team

Scarboro leads new initiatives in Charlotte, NC and Asheville, NC RALEIGH, NC (September 15, 2016) – Aaron Scarboro has joined the Targeted Persuasion team as an Account Executive. He will have primary responsibilities overseeing work in Asheville, NC and Charlotte, NC. Mr. Scarboro is a graduate of the University of North Carolina at Chapel Hill. […]

Targeted Persuasion Increases Capacity with Charlotte Associate

North Carolina communications firm expands footprint to Charlotte, NC RALEIGH, NC (September 1, 2016) – Targeted Persuasion has added Caleb Theodros to its staff as it expands work into the Charlotte, NC market. Mr. Theodros will help lead an initiative designed to create greater civic engagement within the hospitality industry. He is a graduate of […]

Targeted Persuasion Selected by Roark Premier Team to Market Hidden Lake

Exclusive gated North Carolina community prepares to launch a targeted direct mail campaign RALEIGH (September 1, 2016) – Roark Premier Team has selected Targeted Persuasion to design and fulfill a six-piece mail campaign directed at some of the area’s most affluent buyers. The campaign will run September through December. “We’re excited to work with the […]