Entries by jeff

Why your grassroots campaign isn’t working.

When a grassroots campaign goes well, it can seem like everything’s going your way. You’re getting great engagement, stakeholders are taking notice and the client is happy. When your campaign struggles to get traction, however, it can seem like you’re swimming with your boots on. Luckily, there are three simple questions you can ask to help get back on track. By asking yourself if you’re delivering the right message to the right people and asking them to do the right thing, you can evaluate your campaign and analyze your options for how to move forward.

BONNER GAYLORD SECURES TARGETED PERSUASION FOR REELECTION BID

Three-term Raleigh City Council Member hires local firm as one-stop reelection shop RALEIGH, N.C. (April 14, 2015) – Three-term Raleigh City Council Member Bonner Gaylord has hired Targeted Persuasion for the comprehensive strategic and financial consulting needs of his 2015 campaign. “Targeted Persuasion’s expertise in branding, emerging technologies, fundraising, communications, voter targeting and campaign strategy […]

Hiring Raleigh Campaign Manager

Targeted Persuasion is currently recruiting a part-time, contract campaign manager for a City of Raleigh Municipal race. The position runs May 1 through mid-October. Must live in or near Raleigh. Hours will vary from 10-20 per week. The successful campaign manager should possess the following skills: Organizational Event planning Multi-tasking Active Learning Work well with […]

VETERAN COMMUNICATIONS PRO DOUG JACKSON JOINS TARGETED PERSUASION

Raleigh PR and Digital Communications firm beefs up public affairs practice with addition of new consultant RALEIGH (March 11, 2015) – Local public relations firm Targeted Persuasion bolstered its public affairs and campaign credentials by adding Raleigh-based communications consultant Doug Jackson to its roster. Jackson is a veteran of several political campaigns, nonprofits and public […]

“I Have No Textbook”: Loss Aversion vs Prospect Theory

Sick of political ads yet? Yeah, most of us are. They’re often negative and annoying. And perhaps that’s an understatement. But for me, there’s one ad that really stuck out this 2014 political season. You’ve probably seen it. It’s the “I Have No Textbook” ad. And this one really works. Here’s why. Part of the […]

Clay Aiken and More With Four Team Appear Together in Cary, NC

Raleigh, NC – October 9, 2014. US House District 2 candidate, Clay Aiken, and the More With Four Wake County Commissioner candidates will hold a joint event on Sunday, October 12, 5:00 p.m. at Fortnight Brewing. The brewery is located at 1006 SW Maynard Rd, Cary NC 27511. The event is part of a countywide […]

Raleigh Political Strategist and Business Leader Launches New Digital Company

New digital agency helps political campaigns, advocacy groups, and business find their targets online. And then persuade them. Raleigh, NC – October 2, 2014. Jeff Tippett, a Raleigh political strategist and business leader, has launched a new company, Targeted Persuasion. The company helps political campaigns, advocacy groups, and businesses find their target markets online. But […]