Entries by Olivia Terrell

Coffee’s Effects on Productivity

Coffee is the most popular drink at the workplace, by far, with 38 percent of workers saying they “couldn’t live without it.” But coffee is much more than an addictive drink that we Americans know and love. Coffee can improve productivity at work in several different ways. Coffee improves alertness. Caffeine stops adenosine production and […]

You Need To Use This Old-School Marketing Trick

During the holiday season, standing out in a flood of marketing can be extremely difficult. Consumers are inundated with marketing emails and other forms of advertising throughout the month of December. That’s why you need to stand out from the noise. Direct marketing through the mail is a good trick to have up your sleeve. […]

Top 5 Brands to Follow on Instagram this December

As we begin our countdown to the holidays, so do brands. Vying for eyes in a saturated market, holiday marketing campaigns must stand out in a big way. To get that engagement, brands need a fun, festive, and cohesive plan for their holiday marketing. We’ve highlighted five of the top brands to follow on Instagram […]

5 Marketing Tips This Holiday Season

Whether attending events, giving to charity, or spending on gifts for family and friends, people are eager to engage during the holidays. Their wallets are open and they are full of the spirit of giving. No matter what your industry, this time of year can be a great opportunity to reconnect with old customers and […]

14 of the Best Advertising and Marketing Campaigns of All Time

Calling a marketing campaign one of top campaigns of all time can seem subjective at best, and reductive at worst. But going into this year’s holiday season, it’s worth looking at the highlight reel of some of the most insanely successful and memorable advertising campaigns in history. Some of these campaigns are so widespread you […]

Branded Merchandise: Physical Strength in a Digital World

In a world where we encounter hundreds of online advertisements per week, it might seem like standing out in the crowd is a near impossibility. While digital marketing can be cheap and easy, it is also easily forgotten by your audience. This is where physical marketing comes in. Consider the trade shows or job fairs […]

What Makes a Strong Call to Action?

A strong call to action (CTA) is vitally important when you are trying to get your audience to do what you want them to do. Without a strong CTA, your web copy or email can fall flat. If readers don’t know what to do, they most definitely won’t do it! Make sure you have goals […]

8 Social Media Holidays You Need to Take Advantage Of

Did you know that every day is a holiday if you check out the National Day Calendar? This can be a great source for fun and engaging content for your brand’s social media feed. Below are just eight examples of holidays you can recognize on social media. Make sure you hashtag the holiday so your […]

5 Top Tools for Social Media Marketing

Are you tired of logging into six different social media profiles to post the same story from your organization? Save some time and headache with these five publishing tools for your business’s social media accounts. Many of them are affordable and come with extremely useful (and profitable) bells and whistles. Our top five picks are […]