You have to understand your audience in order to run an effective social media campaign. With a few basic psychological principles, you can get inside their heads and understand why they engage with content the way they do. People share content to enhance their relationships with other people. Social media isn’t a vacuum– it exists […]
About Olivia Terrell
Olivia graduated from UNC Chapel Hill with a degree in Communication. She's interning for Targeted Persuasion and she loves it! When she's not typing articles for the blog, you can find her with her cats, hiking, or cooking delicious vegan meals in her kitchen.
Entries by Olivia Terrell
When you’re starting from scratch, writing a complete and effective marketing email can be overwhelming. We’ve compiled a list of tips to ensure that your emails are effective and engaging. Stick to the point. Keep your email short and sweet. Only give relevant information- stay away from fluff! Your subscribers have limited time to spend […]
The market today is flooded with email marketing services. It can be difficult to figure out which would work best for your business, so we have put together an abbreviated list of email marketing services, highlighting what they’re best used for. Hopefully, our list of features will help you to decide which will be most […]
Do you want to get free coverage for something your business is doing in the community? Have no idea how to approach news outlets? Check out these four easy tips for getting media involved with your event or story. Do your research. You need to be informed about your local news outlets and reporters if […]