If you’re a small business looking to get the most bang out of your marketing dollars, look no further than email campaigns. Not only is email marketing cheaper than traditional paid advertising, it is also 40 times as effective as social media posts. In fact, 91% of Americans LIKE to receive emails from companies they do business with. Below is a breakdown of how to craft your own broadcast and tools to help you get started.
- Know the Laws
Before you get started, take a second to read the laws about email marketing. You don’t want to put time and money into something that gets you in trouble. These laws are designed to stop spammers, so if you’re a legitimate company, you shouldn’t be worried. However, take a second to read some highlights of the CAN-SPAM law.
- Online Platforms
Lucky for you, there are numerous email marketing services that help you send emails, manage contacts, and track performance. Click here to learn which platform is best for your business.
- Create an Organic List
Generating your content list is the first important step to an effective email marketing campaign. However, instead of just buying email addresses from the internet, it’s more advantageous to grow your list organically by creating opportunities for current or potential customers to opt into receiving your emails.
- Catchy Subject Line
When 47% of customers decide whether to open an email based on the subject line, you need to put time and effort into crafting the best one. Whether its personalized, promotional, or urgent, an email’s subject line needs to grab the readers curiosity before they click the delete button.
You know your product or service and the customers you’re trying to reach, but that doesn’t mean you can just throw a bunch of content into an email and fire it off. Keep it simple and scannable and don’t forget to add a picture or two.