Why your grassroots campaign isn’t working.

When a grassroots campaign goes well, it can seem like everything’s going your way. You’re getting great engagement, stakeholders are taking notice and the client is happy. When your campaign struggles to get traction, however, it can seem like you’re swimming with your boots on. Luckily, there are three simple questions you can ask to help get back on track. By asking yourself if you’re delivering the right message to the right people and asking them to do the right thing, you can evaluate your campaign and analyze your options for how to move forward.


Gaylord Secures Targeted Persuasion for 2015 Reelection

Gaylord Secures Targeted Persuasion for 2015 Reelection

Three-term Raleigh City Council Member hires local firm as one-stop reelection shop

RALEIGH, N.C. (April 14, 2015) – Three-term Raleigh City Council Member Bonner Gaylord has hired Targeted Persuasion for the comprehensive strategic and financial consulting needs of his 2015 campaign.

“Targeted Persuasion’s expertise in branding, emerging technologies, fundraising, communications, voter targeting and campaign strategy gives Bonner Gaylord everything he needs to win under one roof,” said firm founder Jeff Tippett.

Jeff Tippett and Targeted Persuasion have also consulted for candidates such as the four Democrats who swept the Wake County Commission against last year’s Republican tide. Other notable clients include Sen. Jeff Jackson and Rep. Brian Turner.

“Bonner Gaylord has been a dynamic and innovative city council member and has a bright future,” Tippett said, adding “I’m excited to be a part of helping him win on election day and to help him spread his message of open, innovative government to a wider audience than Council Member Gaylord has previously reached.”

Hiring Raleigh Campaign Manager

Targeted Persuasion is currently recruiting a part-time, contract campaign manager for a City of Raleigh Municipal race. The position runs May 1 through mid-October. Must live in or near Raleigh. Hours will vary from 10-20 per week. The successful campaign manager should possess the following skills:

  • Organizational
  • Event planning
  • Multi-tasking
  • Active Learning
  • Work well with people
  • Time management
  • Positive attitude
  • Good judgment
  • Strong work ethic
  • Handle extreme pressure
  • Decisions making
  • Prioritize functions
  • Good communication
  • Interpersonal skills

Resumes may be sent to info@targetedpersuasion.com or find a creative way to engage us.