PR 101- Civic Engagement

How does the general public view your industry? Do some members of the public have a negative or lukewarm feeling of your business? You can change this through civic engagement and a good public relations strategy. There are a number of ways to do this, but the goal is to put a friendly face on your brand or the industry you represent. Below is an overview of how to execute a successful event.

  • Set a Goal
    Before you plan your associations next event, it is imperative that lay out clear objectives. Are you trying to raise awareness? Promote yourself? Put a friendly face on your industry? These questions will help you better understand if you’re trying to target employers, media, customers, etc. This blog post breaks down this phase into three clear steps.
  • Market your Event
    You can go about this in a number of different ways, but some of the best strategies include press releases and social media campaigns. After you’ve crafted an effective press release follow it up with a social media campaign in the days or weeks leading up to your event to ensure sustained interest.
  • Capitalize on Earned Media
    Earned media is media attention that is created through some good old fashion sweat equity. Civic engagement events are the perfect opportunity to capitalize on this by creating interactive activities for guests to engage with.
  • Measure Success. Learn from Mistakes.
    Once your event is over, it is important to reflect on what worked and what didn’t. Did you get enough media attention? Did guests enjoy themselves? What could have improved the outcome? Read these tips from people who have learned from avoidable mistakes.

Below is an example of a civic engagement event Targeted Persuasion helped organize in Asheville.

If you need any help with your organization’s upcoming event, contact Targeted Persuasion today.

PR 101- The Best Marketing Tool for Small Businesses

If you’re a small business looking to get the most bang out of your marketing dollars, look no further than email campaigns. Not only is email marketing cheaper than traditional paid advertising, it is also 40 times as effective as social media posts. In fact, 91% of Americans LIKE to receive emails from companies they do business with. Below is a breakdown of how to craft your own broadcast and tools to help you get started.

  • Know the Laws
    Before you get started, take a second to read the laws about email marketing. You don’t want to put time and money into something that gets you in trouble. These laws are designed to stop spammers, so if you’re a legitimate company, you shouldn’t be worried. However, take a second to read some highlights of the CAN-SPAM law.
  • Online Platforms
    Lucky for you, there are numerous email marketing services that help you send emails, manage contacts, and track performance. Click here to learn which platform is best for your business.
  • Create an Organic List
    Generating your content list is the first important step to an effective email marketing campaign. However, instead of just buying email addresses from the internet, it’s more advantageous to grow your list organically by creating opportunities for current or potential customers to opt into receiving your emails.
  • Catchy Subject Line
    When 47% of customers decide whether to open an email based on the subject line, you need to put time and effort into crafting the best one. Whether its personalized, promotional, or urgent, an email’s subject line needs to grab the readers curiosity before they click the delete button.
  • Content
    You know your product or service and the customers you’re trying to reach, but that doesn’t mean you can just throw a bunch of content into an email and fire it off. Keep it simple and scannable and don’t forget to add a picture or two.

Need inspiration? Check out these top email marketing campaigns. If you need more help getting started, contact Targeted Persuasion today.

PR 101 – The Power of HubSpot

Feeling overwhelmed trying to manage your social media and inbound marketing strategies? In the PR world, sometimes you need a helping hand. That’s why this post is dedicated to explaining the virtues of HubSpot.

HubSpot offers a suite of tools that will help optimize your inbound marketing and salesforce efforts. Check out this in-depth video to learn more about their products or see below for a highlight of the most useful tools.

  • Websites through HubSpot
    If you already have a website, you can link it to the HubSpot tools through a simple setup process. If it is time to rebrand or launch your website, you can create one through their intuitive platform. They’ll even help move your current website onto the HubSpot platform.
  • Content Creation
    One of the biggest components of inbound marketing is being able to create content that brings ‘inbound’ traffic to your website. With their blog tool, HubSpot suggests how to optimize your content while you’re writing a post. This improves your ability to attract the ideal customer.
  • Campaign Management
    In addition to blog posts, campaigns can help you bring the right people to your website. Whether it’s an email, social media post, promotion, or a mix of everything, the campaign tool helps keep everything organized while simultaneously tracking performance and ROI.
  • Social Media Organization
    With this feature, you can control your social media accounts by being able to create posts and schedule them to go live across different accounts all within HubSpot. This feature then tracts performance, so you can make informed decisions moving forward.

If you want more personalized help with email marketing, social media creation, video production, etc., contact Targeted Persuasion today.