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8 Social Media Holidays You Need to Take Advantage Of

Did you know that every day is a holiday if you check out the National Day Calendar? This can be a great source for fun and engaging content for your brand’s social media feed. Below are just eight examples of holidays you can recognize on social media. Make sure you hashtag the holiday so your audience can join in on the fun!

1. Star Wars Day – May 4

“May The Fourth Be With You” is the rallying cry for this popular social media holiday. Big brands and fans alike take to social media to express their love for the franchise. Below, GameSpot shares a video related to Star Wars and asks a question of its fans.

2. Talk Like A Pirate Day – September 19

Talk Like a Pirate Day only happens once a year, and it’s your chance to have a little fun with your copy! Here’s a good example from Marketspace Vendor.

3. National Sarcasm Awareness Month – October

The best way to celebrate National Sarcasm Awareness Month is to make sure everyone knows you’re being sarcastic, so be sure to hashtag it #nationalsarcasmawarenessmonth, like Elly Jays did, so you don’t alienate any of your followers.

4. National Black Cat Day – August 18

National Black Cat Day piggybacks off of Halloween’s popularity, and it gives you an opportunity to post pictures of cute cats on your feed! A post like WOOD TV8’s can even help to find homes for adoptable pets.

5. National Men Make Dinner Day – First Thursday in November

Here’s another chance to have some fun! National Men Make Dinner Day is a golden opportunity for any food brand or cleaning supply brand. Below, Marigold takes full advantage of this holiday.

6. Pretend to be a Time Traveler Day – December 8

December 8 is Pretend to be a Time Traveler Day, a perfect day for your imagination to run wild and to learn about history. Ancestry.com takes full advantage of the holiday on Twitter as seen below.

7. Library Shelfie Day – January 26

Library Shelfie Day is a great one to celebrate with social media because it always involves posting a photo! Libraries across the country posted shelfies, along with other companies or site with a book collection. Below, we can see the University of Waterloo’s more historic take on a shelfie.

8. National Tell a Fairy Tale Day – February 27

National Tell a Fairy Tale Day is great because it facilitates teaching and learning, and you can target parents. Scholastic’s Twitter post below is a great example.

Armed with a calendar containing all of the “national days,” you’ll be on your way to creating engaging and fun content for your audience every day of the year!

Which Social Media Site Makes Us Feel the Worst (Probably Won’t Surprise You)

It probably comes as no surprise that one third of all respondents in a consumer study run by Hubspot said that social media makes them “feel awful” or close to it. In a world where everyone and their grandma has a strong opinion – and a Facebook page – posts about current events and news are ubiquitous.

62% of US adults are getting their news through social media. These news articles are primarily being shared on Facebook. In fact, Facebook is the favored source of 66% of all adults who consume news primarily through social media.

Given the current political and social climate, many of these news stories tend to be negative. In contrast, respondents said that positive content from friends and family can provide an escape from negative news stories. Non-news posts made by family and friends are familiar to the viewer; they make them feel at home and less unsettled by the goings-on in the news.

So, how can your brand stand out among the negative posts and unpleasant emotions associated with Facebook? The key lies in identifying why people are drawn to your brand. What positives can you bring to their life? Be familiar, like the posts they see from friends and family. Have a cohesive brand voice and be conversational with your audience. Keep your content upbeat, and even if posting about something unpleasant (ie a hurricane), stick to the positive impacts your brand is making (ie, donating to the Red Cross).

If you keep things upbeat and familiar, you’ll begin to stand out from all the negatives and keep people happy to view your content.

5 Top Tools for Social Media Marketing

Are you tired of logging into six different social media profiles to post the same story from your organization? Save some time and headache with these five publishing tools for your business’s social media accounts. Many of them are affordable and come with extremely useful (and profitable) bells and whistles. Our top five picks are highlighted below!

1.PowerPost

PowerPost is our priciest entry on this list starting at $599/month, but its powerful software includes a centralized platform that you can use to create all drafts and use to post to six different social media platforms. You can customize each post from the dashboard and tailor it to each social media platform- ie, 160 characters for Twitter.

The dashboard can be a collaborative space for your whole team- anyone with the credentials can log in and work with the rest of your team simultaneously.

An analytics dashboard is also included so that you can view the engagement metrics for each and every post, enabling you to see what kind of content resonates with your audience. This tool is valuable because it can lead to increased profits as you increase click-through rates from your customers.

2. Buffer

 

Buffer is the most inexpensive entry on our list, with its free individual plan. You’ll only get one social media profile with this plan, but the plans including multiple social profiles are only slightly more expensive. Like PowerPost, you can manage all your accounts from one dashboard, and you’ll also have access to an image creator for your content.

Buffer’s main selling point is its automated post scheduling. Buffer’s software tracks engagement and posts automatically at times optimized for maximum engagement. It’ll take all the brainwork out of timing your posts, and you’ll hopefully see valuable returns in engagement from your audience. All you have to do is add posts to your Buffer queue and it’ll post them automatically.

Automated re-shares are also included- Buffer’s analytics can tell which content performed best, and it’ll re-share these top posts automatically.

3. Socedo

Socedo is moderately priced starting at $100/month. Its main strength is in its warm lead generation abilities that can vastly aid your sales efforts. Socedo’s software crawls Twitter and picks out chatter data including keywords that you set as relevant to your sales.

Socedo also syncs directly to customer relationship management systems such as Salesforce. Socedo’s analytics measure clickthroughs on your targeted posts, and will feed you rich data on these leads that can be transferred to your CRM of choice, allowing you to directly turn social media data into warm leads.

This software is best for increasing your sales easily, so it can affect your profits profoundly if you use it correctly.

4. Likeable Hub

Likeable Hub will help to remove most of the brainwork of coming up with content to post on your business’s social media accounts, making it ideal for a small business owner who can’t dedicate their limited time to social media marketing.

Likeable Hub’s idea library contains content ideas tailored to your industry. You can choose with one click and review and edit the posts; then they will be automatically published from your queue. This service starts at $299/month.

5. CoSchedule

CoSchedule is a drag-and-drop marketing calendar that allows you to visually plan your social media marketing. It works great for a marketing team, with multiple users able to sync themselves with the marketing calendar.

Another plus is its ability to sync both content creation apps such as Google Drive and WordPress, and distribution apps such as Facebook and Twitter. This will allow your team to create content separately, and then everything can be synchronized easily on the CoSchedule calendar.

CoSchedule has a feature called ReQueue, which fills social media calendar gaps with re-shares of top performing content, which it measures with engagement analytics. This way, even if your team drops the ball on scheduling, content will continue to be published during dry spells.

CoSchedule starts at $40/month for individuals, but since its strengths lie in its collaborative abilities, the pricing can range upward to $2200/month for established marketing teams with 25+ users.

Hopefully our helpful guide contains all the features that you need to know about in order to choose the best social media marketing tool for your business. There is a lot of variety out there, from tools catering to lead generation to tools containing pre-chosen content that publishes itself. Good luck!