Targeted Persuasion Selected by Roark Premier Team to Market Hidden Lake

Exclusive gated North Carolina community prepares to launch a targeted direct mail campaign

RALEIGH (September 1, 2016) – Roark Premier Team has selected Targeted Persuasion to design and fulfill a six-piece mail campaign directed at some of the area’s most affluent buyers. The campaign will run September through December.

“We’re excited to work with the prestigious Roark Premier Team,” said Targeted Persuasion founder and partner, Jeff Tippett. “The Roark group has positioned itself as the new face of luxury real estate for the Triangle. Their passion for the highest level of work matches the drive of the Targeted Persuasion staff.”

About Roark Premier

Roark Premier Team is proud to serve Raleigh’s most affluent and demanding homeowners with their real estate needs. Whether we are helping a client buy or sell a home, we work tirelessly to provide customized world-class service. Understanding that time is a finite resource, we work diligently to maximize financial return for each of our clients and save them time at every step of the way.  While trusting Roark Premier Team with all their real estate needs, our clients are able to spend time and energy on what is most important to them.

About Targeted Persuasion

Whether working with advocacy groups, political campaigns, or businesses, Targeted Persuasion knows the people of North Carolina and how to persuade them. With an aggressive, award-winning team, Targeted Persuasion has quickly become one of the top public affairs and communications firms in North Carolina. When you need to win, you need Targeted Persuasion.


The National Restaurant Association has selected Targeted Persuasion to lead their Kitchen Cabinet public affairs initiative in Asheville, NC. The firm has already been running the program in Raleigh and was chosen to direct the expansion into Asheville, too.


The National Restaurant Association has selected Targeted Persuasion to lead their Kitchen Cabinet public affairs initiative in Charlotte, NC. The firm has already been running the program in Raleigh and was chosen to direct the expansion into Charlotte, too.

Why your grassroots campaign isn’t working.

When a grassroots campaign goes well, it can seem like everything’s going your way. You’re getting great engagement, stakeholders are taking notice and the client is happy. When your campaign struggles to get traction, however, it can seem like you’re swimming with your boots on. Luckily, there are three simple questions you can ask to help get back on track. By asking yourself if you’re delivering the right message to the right people and asking them to do the right thing, you can evaluate your campaign and analyze your options for how to move forward.


Raleigh PR and Digital Communications firm beefs up public affairs practice with addition of new consultant

RALEIGH (March 11, 2015) – Local public relations firm Targeted Persuasion bolstered its public affairs and campaign credentials by adding Raleigh-based communications consultant Doug Jackson to its roster. Jackson is a veteran of several political campaigns, nonprofits and public affairs initiatives and has experience in media markets across North Carolina.

“We’re thrilled to add Doug Jackson to the Targeted Persuasion team,” said firm owner Jeff Tippett. “Doug has distinguished himself as a tenacious and talented communicator and his experience gives him the perspective to influence a variety of audiences on a wide range of issues,” Tippett added.

Jackson’s most recent work includes serving as Western Communications Director for Aim Higher Now NC. Based in Asheville for five months, Jackson promoted a pro-education narrative that helped turn public opinion against two incumbent legislators, contributing to their defeat on Election Day.

Prior to his work in Western North Carolina, Jackson worked with campaigns at the municipal, legislative, state-wide and Federal levels. Jackson also has experience with nonprofits and public affairs initiatives focused on education, minimum wage and health care issues.

“Targeted Persuasion has quickly established itself as one of the top communications firms in the state and coming on board here lets me drive the conversation around issues that have always been important to me,” said Jackson. “Targeted Persuasion is a small firm that gets big results, so we can really get to know our clients and their goals while still having the resources to compellingly deliver their story to the right audience,” Jackson added.

“I Have No Textbook”: Loss Aversion vs Prospect Theory

Democratic Political Ad

“I Have No Textbook”

Sick of political ads yet? Yeah, most of us are. They’re often negative and annoying. And perhaps that’s an understatement. But for me, there’s one ad that really stuck out this 2014 political season. You’ve probably seen it. It’s the “I Have No Textbook” ad. And this one really works. Here’s why.

Part of the “Tell Thom Tillis” ad series, this ad features Megan, a teacher from Cary, NC. This ad supports the re-election of US Senator Kay Hagan by pointing out how much ground we’ve lost regarding education. You may have even seen the rebuttal ad supporting her opponent, Thom Tillis. But what is it about Senator Hagan’s ad that makes it so effective? Loss aversion.

Loss aversion is the theory that contends people prefer to avoid losses more than making gains (prospect theory). The teacher explains the loss of textbooks and teachers’ aides, along with the increased class size she is expected to handle effectively under adverse circumstances. The ultimate victims of her situation are her students. Voters feel that loss. And there are very few of us across the State of North Carolina that are not, at some level, connected to a student. Megan describes the great loss. And we are moved.

The Tillis counters her concerns with the fact that teachers have received a pay raise. But the ad isn’t memorable or moving. Why?

Prospect theory doesn’t move the needle more than loss aversion. Speak to the losses and people will feel the pain and be motivated to change.