Raleigh PR and Digital Communications firm beefs up public affairs practice with addition of new consultant

RALEIGH (March 11, 2015) – Local public relations firm Targeted Persuasion bolstered its public affairs and campaign credentials by adding Raleigh-based communications consultant Doug Jackson to its roster. Jackson is a veteran of several political campaigns, nonprofits and public affairs initiatives and has experience in media markets across North Carolina.

“We’re thrilled to add Doug Jackson to the Targeted Persuasion team,” said firm owner Jeff Tippett. “Doug has distinguished himself as a tenacious and talented communicator and his experience gives him the perspective to influence a variety of audiences on a wide range of issues,” Tippett added.

Jackson’s most recent work includes serving as Western Communications Director for Aim Higher Now NC. Based in Asheville for five months, Jackson promoted a pro-education narrative that helped turn public opinion against two incumbent legislators, contributing to their defeat on Election Day.

Prior to his work in Western North Carolina, Jackson worked with campaigns at the municipal, legislative, state-wide and Federal levels. Jackson also has experience with nonprofits and public affairs initiatives focused on education, minimum wage and health care issues.

“Targeted Persuasion has quickly established itself as one of the top communications firms in the state and coming on board here lets me drive the conversation around issues that have always been important to me,” said Jackson. “Targeted Persuasion is a small firm that gets big results, so we can really get to know our clients and their goals while still having the resources to compellingly deliver their story to the right audience,” Jackson added.